Solution
We collaborated with Everfast's stakeholders and team to create a rebranded logo that would appeal to the existing client base and help updated a fatigued look. Both for web and print marketing materials, including brochures, email newsletters, price sheets, postcards and billboards, were designed with the goal of emphasizing local providers and small businesses. Everfast's new slogans, "Stream Faster, ForEver" and "Break Up with Big Tech" were launched and distributed across collateral to provide a memorable CTA for audiences. Digital brand presence across multi-channel approaches was streamlined through consist use of brand assets, typography, copywriting and layouts as outlines in brand guidelines.
Results
After proposing three logos, both stakeholders and the Everfast team were able to reach consensus on a modernized look that met their goals. Three billboards went up and around the Kansas City metro area advertising Everfast's services. Everfast has expanded their local reach and awareness by sponsoring events across Kansas and Missouri.
