AVENIR Nutrition

Brand Strategy for Growth

Project Overview

As a new player in the health supplements sector, AVENIR Nutrition was a startup looking to build cohesive brand identity and guidelines ahead of a round of investor fundraising. Despite a growing presence in the B2C markets, health-oriented companies oftentimes face increased competition from larger conglomerates and rely heavily on virality to attract audiences. We worked closely with the AVENIR team to understand their visual identity, relaunch their signature packaging, and reshape their e-commerce customer experience.

Delivery Time

8 Weeks Contract

Deliverables

Brand Identity, Guidelines, Package Design

Solution

We worked closely with AVENIR to streamline their values into a cohesive brand image ahead of investor fundraising. Since most of their consumer base was grown organically on TikTok and Amazon, we updated their package design to reflect a clean and calm look that would appeal to younger demographics. Custom gradients were created from their most popular supplements that were in line with the products' natural formulations. Web presence across socials and e-commerce was updated with cohesive fonts, graphics, icons and copy to reflect a unified brand identity. Email marketing templates were optimized to increase conversion rates, and various promotional campaigns were launched to grow sales and keep contacts engaged.

Results

Since consolidating AVENIR's look and feel via package design and web presence, the brand has successfully raised funds through a SAFE and seen an increase in web traffic to their site. Product sales have increased exponentially per month since the rebrand was launched and AVENIR begins to implement new packaging.

AVENIR Nutrition

design for the future...