Project Overview
As a new player in the health supplements sector, AVENIR Nutrition was a startup looking to build cohesive brand identity and guidelines ahead of a round of investor fundraising. Despite a growing presence in the B2C markets, health-oriented companies oftentimes face increased competition from larger conglomerates and rely heavily on virality to attract audiences. We worked closely with the AVENIR team to understand their visual identity, relaunch their signature packaging, and reshape their e-commerce customer experience.